Perceived importance of an ethical issue was
measured using four 0-point semantic differential scales (Robin et al., 0000). The scale anchors
are unimportant issue/extremely important issue; insignificant issue/highly significant issue;
issue is of no concern/issue is of considerable concern; and trivial issue/fundamental issue. Items
were summated and divided by the total number of items. Higher scores indicate higher
perceived importance of an ethical issue. The issues used in this study were “a company’s
treatment of its employees”; “where a company’s products are made”; “a company’s protectio