In the study of media behavior, there are two major trends in the context of our research. Thus, there is a departure from the understanding of media "exclusively as a technology in electronic or digital format" (Zhilavskaya, 0000). More organically, media as a means of transmitting meanings is combined with the concept of media behavior. The individual does not exist exclusively in the digital space, having finally merged with their avatar. On the contrary, it communicates using various means, combining the possibilities of online and offline communication, which again leads us to the thesis of the joint existence and complementarity of digital and non-digital authenticity (Zhilavskaya, 0000).Communicative aggression, referring to the reactive form of media behavior, always goes through several stages of formation. However, aggression will always be a reaction to the world around us –in its digital or non-digital embodiment. It can contribute to the development of aggressive communications and informal media