Halley – Herkese bi Halley oluyor (Halley – Something odd is going on around everybody): When
the word “haller”, which means “to have odd behaviors”, is pronounced in the advertisement slogan of Ülker’s
biscuit sandwich, filled with marshmallow and covered with chocolate, the last consonant -r is deliberately
articulated as -y, so that the word becomes the same as the product name “halley”. These odd behaviors are
attributed to Halley and the message communicates the consumers, that the wonderful taste of the product
changes the personal mood. Pronouncing the brand name melodically in the slogan, by changing -r into -y,
enables the consumers to remember the slogan easily. The commercial, benefits from graphical language game