Our proposed integrative framework illustrates the influences and interrelations of the factors in a MNEs external and internal environment that may help shape its GTM system. Although the
GTM research is in the early stages of development, and is a relatively new multi-disciplinary field of enquiry that draws on a range of academic and applied perspectives, our framework
identifies critical environmental contingencies, discusses the linkages between MNEs external and internal environment and the GTM system serves as a basis for future theory building, teaching, and practice.